I'm a multimedia lifestyle content specialist with diverse training and a varied career in the media.
On the writing and editing front: I’m a Master's in English from Mumbai University (2014) and have done a course in book publishing from the National Book Trust (2007). I have been the Launch Editor of BBC GoodHomes (2007-11); a columnist with, then Contributing followed by Assistant Editor of Man’s World (2006-7); an editor at Tulika, the Chennai-based children’s publishing house (2005), where I translated Deepa Balsavar's book The Seed into Hindi.
I write on gender, sexuality, equal rights and sociocultural issues, alongside interviewing inspiring people, for renowned publications. Since leaving GoodHomes and until 2015, I also art directed print ads and TVCs, films and conceptual shoots.
Alongside, I’ve been a radio jockey with WorldSpace (2002-4); a judge on the seven-part reality TV show Design Warz on Zoom (2008); professor of writing/editing, magazines/web at the post grad diploma in mass media at MET, Mumbai (2008-); etc.
This has given me a holistic understanding of the Indian media and audiences, and, over the years, I have evolved in to a consultant, working independently, as a partner with i420 Digital Media heading the lifestyle division (2014-6), and collaboratively with photographer Sahil Mane (my husband), on mainstream and alternative media and art projects. This includes handling native ad content for several properties of Times Internet (2015); co-creating Sahil’s international award-winning art shows Orgasm! (2011), Arousal (2012) and BeautyFull (2013-); being the Editorial & Style Consultant, Heaven & Home and Bamarang (2011-2); creating a special décor supplement end-to-end for Outlook’s Christmas issue (2012); and producing and art directing the iconic celebrity calendar (2014, 2015) for World For All, an animal rescue organisation (2013-4).
In 2015, I was the Content Head (written and visual) for the swanky new mobile-first website of the Taj, one of the world's biggest luxury hotels chains. The most exciting, most challenging work period of my life!
2016 was an exciting year. Our super-successful agency, i420 was acquired (yay)! I was selected to be a part of Girl Effect and Swarm’s Open Studios—Mumbai Creative Sprint Workshop to look for creative ways to ‘break the barriers that hold girls back’. I only took on a couple of commercial projects—providing branding and editorial guidance for Leeanne’s Kitchen and the supplements brand Setu—in order to focus on a long-term dream.
WHAT I'M DOING RIGHT NOW
Since 2013, but most actively since last year, I’ve been working on a project that’s close to my heart (and, dare I say, important). Why Indian Men Rape is a multimedia gender journalism and activism project spanning two books, a documentary and an active online presence over several years.